who we are

KURVE is a highly innovative, creative, and competitive clothing brand developed as an extension of IDEA, which was founded in 2000 in the heart of Los Angeles, CA. KURVE provides sexy seamless styles to a vast variety of niche markets; basics, dancewear, club wear, sportswear, plus size, shape wear, and accessories. All of which is conveniently available under one virtual roof. As KURVE continues to expand and grow, we strive to make shopping with us both rewarding and hassle-free. In fact, we’ve made the experience ridiculously simple, by providing one quick and easy shopping cart for all of our brands.

As a quality measure, we have chosen to manufacture our garments at our factory in Los Angeles as opposed to sending our designs overseas. Imported garments and less-expensive “look-alikes” tend to fade, lose its stretch, feel “stiff,” or begin falling apart at the seams after just a few wash. This presents a serious problem when the garment is worn for dance or exercise. A garment that skimps on quality can not withstand that kind of activity.

All of our fashions are designed in Los Angeles, CA where our designers use their superior knitting techniques in-house, using only the highest quality yarns and dyes to manufacture our products. This allows us to closely inspect and monitor the materials as well as the manufacturing and finishing processes, providing us with complete quality control. Quality is our primary focus; it is also the hallmark that sets us apart.

Our manufacturing and safety processes are so well established and incessantly scrutinized that we are continuously evolving and improving as new seamless manufacturing technologies become available. For each of our brands, we provide new styles almost every week. Our well-trained design team works relentlessly to create fresh and original styles that are relevant to each of our brands.

Our signature seamless garments were originally designed specifically for dancers. That means that our fabrics were engineered to endure hours upon hours of rigorous exercise, wick endless amounts of moisture, provide extreme comfort, and all the while continue to retain its shape and form. Not only do our garments perform well under harsh exercise and heavy sweat sessions, our vast assortments of dyes are chemically bonded to our yarns, making beautiful and bright colors.

We are certain that after having tried our product you will be amazed by how incredibly soft, lightweight and breathable our fabrics are, the freedom of movement you feel when worn, the lack of chafing or irritation from bothersome seams, and our immense selection of designs and colors to fit your unique personality and individual needs. Our multi-functional garments are constructed to hold you in while simultaneously channeling out moisture; perfect as a base layer to help keep you smooth, supple, and dry all day. Our goal is to make sure that you receive the most skillfully designed and carefully engineered seamless garments available in the market –and world - today.